The vast majority of companies require external funding at some point. There are many reasons why even some of the most successful brands seek out funding from outside. A business might need to raise funds to pay for new premises, expand into a new market or acquire another company. Anyone who is interested in investing in a company will require strong evidence that the investment is worth making and when they are likely to see a return. This is why it’s so important to present them with a detailed, convincing business plan. Your business plan needs to be credible enough to convince an investor that they will see a substantial return. The plan should include information on your growth prospects, your USP and how you are managing your assets.