Most of the credit used by businesses in the UK comes from major banks, but it’s now increasingly common for businesses to look elsewhere when they need access to cash. Crowdfunding is just one example of alternative finance that’s become incredibly popular with businesses over recent years and has helped a huge number of start-ups to hit the ground running. Although alternative finance has become more popular over recent years, accessing funds via these methods can still be very challenging. You’ll still need to work hard to convince others that your business or idea is worth investing in. You’ll also need to provide evidence of a strong, convincing
business plan and model if you wish to win potential funders over.